Welcome.
My name is Ruth Astbury. Founder, business consultant, Digital expert and leadership coach. With 20+ years of global business experience in digital strategy, and am now embracing the AI revolution.
My journey has taken me from boardrooms in London and Dubai to launching my own ventures - including Expand.ai, which helps businesses adopt ethical, human-first AI and I am working on a FemTech AI Agent, designed to improve women’s health outcomes as part of Innovate UK Bridge AI hub.
Let’s connect
🔗 Book a Consultation | ✉️ Email ruth@ruthastbury.com | 🔗 Connect on LinkedIn
About me
20+ years of experience in global digital marketing and agency leadership (London, Dubai, MENA)
BSI Certified AI Management Practitioner – working to international standards for ethical and effective AI adoption
Award-winning background in creative and strategic storytelling (incl. D&AD Yellow Pencil recognition)
Proven ability to lead digital transformation and growth in complex, people-focused environments
Specialist in supporting people in life and business health & wellbeing coaching
Trusted by agencies, SMEs, wellness brands, and purpose-led enterprises.
My Passion: I live the resilience I teach - at weekends you will find me cycling, swimming, and tackling endurance challenges to keep mind and body strong. Somewhere in the UK or Europe.
What I do
What I do:
Digital & AI Strategy
Futureproof your business with ethical and purpose drive AI
Founder of Expand.ai and a certified ISO 42001 AI Management Practitioner, I help organisations harness the transformative power of AI and digital technologies. My approach focuses on practical innovation that is ethical, sustainable, and human-centric.
Services Include:
AI Risk Management & Governance
AI Implementation & Change Management
AI Readiness Workshops & Training
Communication Strategy to Distil AI policy
Platform & Customer Experience Optimisation
Digital Innovation Readiness
Digital Strategy
Marketing and social media strategy
🌟 Ideal for SMEs, corporates, and leadership teams ready to innovate with confidence.
Wellbeing Coach & Leadership Retreats
Empowering Leaders & Teams to Thrive
Healthy, resilient people are the heart of every successful organisation. I coach people and create bespoke wellbeing strategies and team retreats that help people find balance in life and continue to meet the demands of corporate life.
Services Include:
Health & Wellbeing Coach
Bespoke Corporate wellbeing strategy & retreats
Bespoke stress & resilience workshops
Menopause & hormonal health awareness
🌟 A trusted partner for organisations prioritising workplace wellbeing and inclusive culture.
Strategic Collaborations & Brand Partnerships
Strategic Collaborations & Brand Partnerships
For purposeful growth
From co-creating and hosting the women’s health campaign Oops I Peed My Pants Podcast to developing partnership strategies for global brands, I specialise in identifying and nurturing relationships with business owners, brands, coaches, and influencers to create mutually beneficial collaborations.
I work closely with brands, non-profits, health professionals, and advocacy groups to build trusted alliances that raise awareness, influence policy, and connect with the audiences that matter most.
Initiatives & Collaborations Include:
Strategic Brand Partnerships identify and pursue potential partners whose values and target audience align.
Content marketing strategy, digital production including podcast & long-form content.
Strategic Brand Partnerships with Women’s Health & Wellbeing Organisations
Community Campaigns (e.g., Cycling & Active Travel Infrastructure)
Public Speaking & Awareness Events Across Media, Health & Policy Sectors
🌟 Amplifying voices and creating platforms for meaningful social change.
🔗 Follow our podcast